Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.
Video Macron (sportswear)
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005.
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium. Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.
Maps Macron (sportswear)
Corporate governance
As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello. As of 2014, the company's president was Francesco Bromioli.
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.
Olympic Committees
Associations
Baseball
Basketball
National teams
- Ireland (Since 2013)
- Malta (Since 2013)
- Norway (Since 2013)
- U.A.E. (Since 2014)
- Lebanon (Since 2015)
Club teams
Football
National teams
Africa
- Guinea
- Togo
Europe
Asia
- Bahrain
- Guam
Club teams
Futsal
- South Australian Futsal League
- Adelaide Fusion Futsal Club
Handball
National teams
- Algeria
- Portugal
- United Arab Emirates
Club teams
Rugby Union
National teams
- Scotland
- Italy
- Germany
Club teams
Rugby League
- Canada Rugby League
- Featherstone Rovers
- Sheffield Eagles
- Wakefield Trinity Wildcats
Weightlifting
- Italy
Volleyball
National teams
- Algeria (Men's team) (Since 2015)
- Chile (Men's team) (Since 2015)
- Tunisia (Men's team) (Since 2014)
- Ukraine (Men's team) (Since 2016)
Club teams
Wheelchair Power Hockey
- Warriors Viadana (Since 2014-15 season)
References
External links
- Macron Official Site (in English)
Source of article : Wikipedia
0 Comments
